Welcome to the annual Bloomfield Hills Financial Stock to Scholarship Challenge. The goal of this contest is to help high school students in the Detroit Tri-County area understand the basics of investing by participating in a risk-free environment with a fantastic incentive; you can win scholarship money for college!

Each student is given access to an online investment account pre-funded with $100,000 in “play money” which can be used to purchase various stocks and mutual funds. The participants can place trades in their portfolios at will. The goal is to amass more “money” in their account than any other participants. The top three students who accrue the most wealth by the end of the contest will be awarded money for their college education.